The consumer behavior has majorly shifted towards online shopping, entertainment, and mobile payments, integrating digital platforms into daily life. This shift has led to new decision-making and purchasing patterns. Understanding these trends and crafting strategic in-app experiences can help businesses achieve their goals and create meaningful connections, making the festive season rewarding for both brands and consumers.
Indians' online transactions are skyrocketing e-commerce revenue, set to hit $52.58 Bn by end of 2024 and grow annually at 11.45% to reach $90.38 Bn by 2029*
By 2029, e-commerce users in India are set to reach 501.6 Mn*
E-commerce user penetration is projected to be 22.1% in 2024, with an anticipated increase to 34.0% by 2029*
Electronics and apparel dominate 70% of the e-commerce market. Emerging categories include ed-tech, hyperlocal services, and food-tech*
By 2025, millennials will lead social commerce at 33%, with Gen Z and Gen X close behind*
In 2023, 34% of Instagram’s 2.35 Bn social commerce users made purchases on the platform*
37% of social commerce purchasers are concerned about payment information security*
Mobile commerce sales to surpass $3 Tn globally by 2027*
During the festive season, 35% of consumers prefer shopping for Pooja and Diwali supplies online
Sources: Forbes, Invest India, Statista, Mordor Intelligence, TIDIO, Redline, Business Standard, FinancesOnline
Advanced KPI optimization for advertisers through targeted vouchers, visits etc.
Get real-time postback analysis, fraud mitigation, and AI-powered campaign intelligence to optimize and drive ROI
Create wins for FMCG / CPG / Appliances through comprehensive audience sets
Find the relevant audiences to increase conversions and optimize towards your end business outcomes to drive full-funnel growth
Reach your audience anywhere and easily optimize lead conversions with deals, discounts, and rewards across multiple platforms
Grow your scale through customized recommendations, quality index, and automated payouts
