Dating apps, once restricted to limited geographies and users, have now exploded to cater to users worldwide and even have niche categories for specific user groups, such as matching by profession. Even before the COVID-19 pandemic, the number of users meeting new people via dating apps was already increasing. But the pandemic significantly changed how users interacted with these apps.

Our latest report examines:

• The state of the dating apps economy across key markets
• Download and engagement trends
• Case study
• Best practices to amplify UA campaigns within this category