By 2021, mobile gaming revenue is expected to soar up to 59% in an industry that would be worth over $180 billion. To leverage this, gaming app developers have flooded the app stores. There are 292k+ gaming apps on the Apple App Store and 367k+ gaming apps on the Google Play Store. This whitepaper from Affle presents actionable insights on mobile gaming to scale user acquisition and drive higher retention across leading gaming categories.

Key Highlights

1. Gaming Industry: Trend Highlights

2. Popular Mobile Gaming Category

3. Numbers That Matter for Gaming Apps

4. 4 Steps of Building an Effective Marketing Strategy for Mobile Gaming App

• Leverage Varying Psychology of Gamers
• Engage and Re-engage Them
• Pick the Right KPIs and Optimize Their Results
• Monetize Your App