Blog

Category: Mobile Advertising

Mobile Measurement with Firebase: Benefits and Challenges for App Advertisers

For any app, big or small, mobile measurement is critical to its success. Having insights...

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5 RMG App Marketing Hacks to Try this Festive Season

India’s festive season is all set to be fun and games (no pun intended!). With...

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Case Study: India’s EdTech Company Gradeup Boosts ROAS by 10% With Ultra Platform and AppsFlyer

An India-based online exam preparation platform with over 30 million members, Gradeup teamed up with...

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Unraveling India’s Gaming Landscape: Who are India’s Gamers

It all started in 1997 with our sturdy little Nokias coming preloaded with “Snake.” Mobile...

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